Actually, a recent study by Stanford demonstrated that kids only associate the branding with McDonalds. 74% of kids tested claimed anything they ate in a McDonalds wrapper tasted better than the other offering, even things McDonalds does not serve(like carrots).
Do you know how many people say one major reason they choose McDonalds is because their kid insists? they give in for their own peace of mind...bad parenting. Yes, it is an epidemic. And yes, it contributes to child obesity. We don't see 2 of 3 children obese because they are eating healthy home cooked meals
Taking away the toy removes an association of fun and toys with junk food. It removes a reason for a child to beg and removes a reason for a parent to cave in. There are plenty of healthier choices than McDonalds. That is up to the parent, but at least they won't have a whining kid in the back causing them to make an easy, and incredibly bad choice.
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